How do engineers keep up to date with the latest information from manufacturers and suppliers? It’s a key question. For us at 514 Media, understanding how engineers go about selecting the products that they need for their designs is essential. It helps ensure our clients communicate more effectively. We recently took some time to analyse a survey from Trew Marketing and GlobalSpec on this very subject.
We already knew that engineers prefer datasheets. And we already knew that engineers review multiple pieces of content before finalising their purchasing decisions. By analysing data and statistics from the survey, we’ve been able to refine relevant channels and content to facilitate this decision-making process.
Are you looking to build impactful PR & marketing campaigns? We would love to help.
Contact us today or visit: https://514-media.com/ for more information.